Green Homes Improvements

The brief

Same trade as G Mason, so the build had to look nothing like it. A different design language - proof that no two ATF sites are cut from the same template.

The company

A family-run, Registered Master Builder team covering roof restoration, repairs, replacement and home improvements across Melbourne, backed by a 20+ year workmanship guarantee.

Shaun calls every enquiry back personally and quotes on the spot - no pushy sales talk, ever.

What we built

• A full lead-generation site with a booking form covering ten job types
• Offer bands built into the design - their monthly specials sit right under the header
• Master Builder registration and the 20-year guarantee front and centre
• A 'how it works' path that sets expectations before the phone rings
• A completely different design to any other roofing client - no two builds look alike

The Above The Fold approach

Every build follows the same conversion-first thinking: one clear action per page, the offer and the phone number above the fold, real reviews on the page instead of a badge, and speed and tracking wired in before launch. No stock photos, no template look - the layout is drawn around this business, not dropped into a theme.