G Mason Property Care

The brief

Roofing customers don't search 'roofing company' - they search 'box gutter overflowing' at 9pm. G Mason needed a page for each of those panics, not one page trying to be all of them.

The company

G Mason are Melbourne roofing specialists with 25+ years on the tools: leaks, box gutters, ceilings and full replacements, with a written fixed price up front.

Free on-site inspections, same-day quotes, $0 call-out and a 10-year workmanship warranty - and you deal with Gary and the team directly.

What we built

• A home page plus six dedicated service pages - one for each job type they want more of
• Every page answers one problem: roof leak, box gutter, ceiling leak, replacement, re-bedding, guttering
• A guided enquiry form that asks what's wrong before who you are
• Fixed-price and warranty messaging carried on every page
• Fast, mobile-first, and wired for tracking so every call and enquiry is counted

The Above The Fold approach

Every build follows the same conversion-first thinking: one clear action per page, the offer and the phone number above the fold, real reviews on the page instead of a badge, and speed and tracking wired in before launch. No stock photos, no template look - the layout is drawn around this business, not dropped into a theme.