Central Roofing & Property Repairs

The brief

Central Roofing already had a website they liked. They needed a dedicated ad-campaign page that converted cold clicks - without touching the main site, and without cannibalising it.

The company

A Melbourne roofing team with 90+ Google reviews behind them: same-day quoting, a 10-year warranty on all services and transparent fixed prices.

From urgent repairs to full replacements, with real customer stories from Elsternwick to Malvern.

What we built

• A dedicated campaign landing page on its own subdomain - their main site stayed untouched
• One job: turn ad clicks into quote requests, with a form above the fold
• Their Google rating and named customer reviews rebuilt into the page
• Same-day-quoting and 10-year-warranty ticks answering objections in the first screen
• A clean hand-off: the page runs alongside their existing website, not instead of it

The Above The Fold approach

Every build follows the same conversion-first thinking: one clear action per page, the offer and the phone number above the fold, real reviews on the page instead of a badge, and speed and tracking wired in before launch. No stock photos, no template look - the layout is drawn around this business, not dropped into a theme.