Objective Maintenance Solutions

The brief

Casey's customers are on job sites with a machine down and a clock running. The site had to be readable in the sun, on a phone, with the fitter's number one thumb-tap away.

The company

Casey Slight is an owner-operator mobile diesel and plant mechanic covering the Sunshine Coast: heavy diesel, earthmoving gear, hydraulics and fixed plant, 7 days.

He arrives with diagnostics and common parts on board, so most problems are sorted in a single visit - no towing, no dealer queues.

What we built

• Three landing pages, one per service line: heavy diesel, earthmoving and plant, hydraulics
• 'Call the fitter direct' as the whole idea - when you call, you talk to the bloke who turns up
• A callback form for when the machine's down but the phone can't be answered
• Owner-operator positioning carried through every page - it's the reason to choose him
• Built to be read on a job site: big buttons, big phone number, no fluff

The Above The Fold approach

Every build follows the same conversion-first thinking: one clear action per page, the offer and the phone number above the fold, real reviews on the page instead of a badge, and speed and tracking wired in before launch. No stock photos, no template look - the layout is drawn around this business, not dropped into a theme.